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Will This Be the Biggest Black Friday…Ever?

Updated: Oct 9, 2024

How This Year’s Black Friday Could Break Records & Redefine Holiday Shopping

As we approach the holiday season, all eyes are on Black Friday and its potential to break records. Despite the ongoing uncertainty around the U.S. election and the state of the economy, one thing is clear: customers are still consuming—and many are turning towards the Direct-to-Consumer (DTC) space.

The Numbers Don’t Lie 👇

August retail sales in the U.S. presented a surprise twist. While experts expected a downturn (with a forecasted decrease of -0.2% MoM), the actual figures painted a more optimistic picture. Instead of dropping, retail sales increased by 0.1% MoM. Even more impressive, July's numbers were revised upward to +1.1% MoM, defying earlier predictions of a market slump.

So, what’s driving this growth? A significant part of it stems from the DTC market. Consumers are increasingly skipping traditional retail channels, opting to purchase directly from their favorite brands online. This upward trajectory is bolstered by gains in the DTC sector, even in unexpected areas like used car sales.


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Source: Bloomberg

What Does This Mean for Handmade Sellers?

This consistent growth signals one thing: the potential for a record-breaking Q4 season is high for ecommerce brands, particularly those in the handmade and DTC markets. Customers are shopping, and they’re looking for unique, high-quality products they can't find in big-box stores. If you're a handmade seller, this is an opportunity you don't want to miss.

3 Steps to Make the Most of This Black Friday Season

  1. Start Planning NOW: The competition is fierce, especially online. Make sure your product listings are updated, your inventory is stocked, and your website can handle increased traffic. Have a promotional strategy in place to capture your share of the holiday market.

  2. Streamline Your DTC Operations: If you haven’t streamlined your DTC sales process, now is the time. Whether it’s enhancing your website’s checkout experience, optimizing for mobile, or upgrading your packaging to provide a memorable unboxing experience, these small improvements can have a huge impact on sales.

  3. Offer Exclusive Black Friday Deals: This year, customers are hunting for special deals and unique finds. Create exclusive bundles, offer limited-edition products, or provide early access to loyal customers to build excitement and drive sales.

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Real-World Example From Me:

Last Black Friday, I launched an exclusive ‘Mystery Box Bundle’ for my shop. I built anticipation through social media teasers and email marketing weeks before the event. On the day of the launch, I offered the bundle at a discounted price for the first 100 customers. The response was incredible—I sold out within the few hours, and my website traffic hit a record high!

The Bottom Line

With the rising trend in DTC purchases and customers eager for unique, handmade items, Black Friday 2024 is shaping up to be a game-changer for ecommerce brands. Whether you’re just starting or looking to maximize your sales this season, now is the time to focus on your DTC strategy. The numbers are in your favor—are you ready to make this the biggest Black Friday ever for your handmade business?

Get Ready to Make Waves! Black Friday will be here before you know it. Don't wait until the last minute to prepare. Start planning now to capitalize on this potential record-breaking season!

What’s Your Game Plan?Are you ready to make the most of this year’s Black Friday? How will you use the DTC momentum to your advantage? Share your thoughts in the comments below!


Stuck on Your BFCM Game Plan?

If you’re feeling overwhelmed and need help organizing your Black Friday and Cyber Monday strategy, we've got you covered! Get Our BFCM Blueprint to create a foolproof plan and take your sales to the next level.


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