Shopify Checkout Email Opt-In: This Tiny Checkout Tweak Could Mean Thousands More Emails

Cheri Tracy
1 day ago
2 min read

Build Your Email List Before Q3: This Tiny Checkout Tweak Could Mean Thousands More Emails

Let’s talk about the easiest way to grow your email list—without popups, ads, or awkward DMs.

It’s hiding in plain sight on your Shopify checkout.

Julian Samarjiev (co-founder of CONVERTIBLES and all-around ecommerce smartypants) recently shared a golden nugget on LinkedIn that stopped me mid-scroll:

The default Shopify theme copy for that little email opt-in checkbox?“Email me with news and offers.”🤷‍♀️ Snoozeville.

It turns out, that wording captures only about 40% of emails.

But when they tested this line...

“Send me order information & tracking updates with occasional promos”

Boom. 💥It jumped to 60% opt-in.

That’s a 50% improvement—just by rephrasing a single sentence.

Why It Works

It's all about perceived value. “News and offers” sounds like a spam storm. But “order info + tracking” sounds helpful and relevant—which it is! You’re simply reframing the benefit to make it feel more aligned with what customers actually want.

How to Change It

Here’s how to update your Shopify Checkout Email Opt-In:

Head to Shopify Admin
Go to Online Store > Themes
Click the ••• (three dots) next to your live theme
Select Edit default theme content
Navigate to Checkout & system
Find the copy for the email opt-in and swap it with the higher-performing version:

Send me order information & tracking updates with occasional promos

Depending on your theme, this may be in a different location. The quickest way to find it is do a search in your theme for the default text: "Sign me up for news and offers from this store". It should look something like, this:

Update it text to: "Send me order information & tracking updates with occasional promos". Hit save and watch your list grow on autopilot.

Shopify Checkout Email Opt-In Pro Tip

Add a quick tag in your email system for “checkout opt-in” so you can segment those customers later. Maybe they want a post-purchase series, maybe VIP perks. Either way, you’re not leaving emails—and money—on the table.

Why It Matters Before Q3

You’re about to head into one of the busiest sales seasons of the year. More emails = more eyes on your fall promos, gift guides, and Black Friday sneak peeks.

This tweak takes under 5 minutes and could mean thousands more emails collected before the holiday rush.