I live in the Windy City, forever rocking black (even my cat, Lucky, is part of the vibe), while jamming to Fleetwood Mac on repeat, burning incense and sipping way too many loaded teas. I'm one part magic, a manifesting babe, and a dash of real-world hustle—always blending fairy dust with bold ambition. I'm a Halloween fanatic, a hopeful future rescue farm owner, a mom to two girls, and happily married to my high school sweetheart, Steven—who's always keeping up with my shenanigans. I share my life with a furry German Shepherd who thinks she's a lap dog—and yes, I quote John Hughes movies all day. But let’s get real: I know what it’s like to be you—because I was you.

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I dove into the retail game over 35 years ago, launching my first salon and spa at just 19. Fast forward to today: I own several multi six- and seven-figure brands, a brick-and-mortar boutique, a buzzing Airbnb, Shenanigans Under the Moon in the Northwoods, and a whole lot in between. And believe me, it wasn’t all glam. In the early days, I was flying solo—juggling everything and shedding more tears than I'd care to admit.

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Back then, I did everything—everything. From managing inventory and uploading products, to handling site updates, social media, email marketing, and overseeing every photo—all while making and shipping every single order. Most days, I was so focused on keeping the lights on that working in the business left me no time to grow it.

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Sound familiar?

I realized that to move forward, I had to pull back—like a slingshot—to strategically focus on what truly mattered. I set aside the hype and flashy marketing tricks, returning to the proven foundations I mastered years ago. Those time-tested strategies not only helped me secure multiple six-figure sales in my first year on Faire, but also strengthened my seven-figure brands. Now, I'm setting my sights on the next milestone: eight figures.
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I'm covering the cost for all the top-tier coaches so you don't have to. I've invested in some of the best experts in eCommerce and digital marketing, and I’ve brought in dedicated help for the busywork. This strategic move frees me up to focus solely on growth and ensures that every resource is spent on proven strategies that drive success.

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Wouldn’t ya know… as soon as I hopped off that hamster wheel and focused on the metrics that mattered, the magic started happening.

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Our traffic surged, conversion rates soared, and we've never been more profitable—all without spending a dime on Facebook ads or posting on social media.
 

And I know what you’re thinking: “But I can’t afford to hire consultants or a whole team.” The good news? You don’t have to! You just need everything I picked up along the way.

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THAT’S WHAT I’M TEACHING YOU IN…

Biz Bestie Hub— Learn how to make more while doing less by zeroing in on what truly matters—and letting go of the rest.