top of page
Search

What is LTK and How Handmade Sellers Can Benefit from It

Grow Your Handmade Business with the Power of Influencer Marketing

LTK (formerly known as LikeToKnowIt) is a global platform that connects influencers, content creators, and brands. It allows influencers to promote products and earn commissions while brands and sellers benefit from increased visibility and sales through trusted recommendations. Initially popular in the fashion and beauty space, LTK has expanded to include handmade sellers, giving artisans and creators a unique opportunity to market their products through influencer collaborations.

How Does LTK Work for Handmade Sellers?

LTK allows handmade sellers to partner with influencers who can feature and promote their products to their engaged audiences. Influencers share curated content showcasing your products, and when their followers make a purchase, the influencer earns a commission. It’s a win-win: your brand gains exposure, while influencers get rewarded for driving sales.

Handmade sellers can tap into LTK’s network of influencers to showcase their products, creating authentic marketing campaigns that resonate with targeted audiences.


Benefits of LTK for Handmade Sellers

  1. Increased Exposure One of the biggest challenges for handmade sellers is visibility. LTK gives you access to influencers who can showcase your products to large, engaged audiences that trust their recommendations.

  2. Authentic Marketing Influencers often have a close, trusted relationship with their followers, which means their recommendations can carry more weight than traditional ads. This authentic, word-of-mouth marketing can help build trust with new customers.

  3. Niche Targeting LTK influencers cater to specific audiences, so you can work with those who align with your brand values, style, and product offerings. Whether your products are eco-friendly, minimalist, or boho chic, you can find influencers whose followers are already interested in your niche.

  4. Cost-Effective Marketing LTK’s commission-based model allows you to pay influencers only when they successfully drive sales. This makes it a cost-effective marketing strategy for small handmade businesses with limited budgets.

  5. Build Brand Loyalty By collaborating with influencers, you’re not just selling a product—you’re building a community of loyal customers who are introduced to your brand through someone they trust.

How to Get Started with LTK

  1. Sign Up on LTK Head over to LTK’s website and create an account as a seller. This will give you access to the platform’s tools and influencer network.

  2. Find the Right Influencers Use LTK’s search tools to find influencers who align with your brand and product. Look for influencers whose audience matches your ideal customer profile.

  3. Create a Collaboration Plan Collaborate with influencers by sending them samples of your products or offering them affiliate commissions for each sale they drive. Ensure you set clear guidelines for the collaboration, including content style, promotion dates, and hashtags to use.

  4. Track Sales and Performance LTK offers tracking tools so you can see which influencers are driving sales and adjust your campaigns accordingly.

Conclusion:

LTK offers handmade sellers a powerful tool to grow their business through influencer marketing. By leveraging influencers' trusted relationships with their followers, you can increase visibility, build brand loyalty, and boost sales—all with minimal upfront costs.


Comments

bottom of page