How Handmade Sellers Can Leverage Pinterest’s Fall 2024 Trend Report

Stay Ahead of the Trends and Align Your Products with What’s Trending

As we head into fall, Pinterest has released its Fall 2024 Trend Report, highlighting key styles, colors, and cultural shifts that are gaining traction this season. For handmade sellers, this is a golden opportunity to position your products within the current trends and boost your visibility on Pinterest.

Pinterest is a platform where trends come to life through pins, mood boards, and inspiration collections, and with over 450 million active users worldwide, it's a powerful place to tap into what’s hot this season. In this blog post, we’ll break down the Fall 2024 trends and show you how you, as a handmade seller, can use these insights to boost your business.

Key Trends from Pinterest’s Fall 2024 Report

1. Layered Prints and Puffs

This fall, fashion takes a creative and bold direction, with trends like leopard print denim, camouflage outfits, and puffer skirts topping Pinterest searches. Experimental layering is in full force—think pairing jerseys with skirts or layering dresses over jeans.

• How to Apply This: Handmade fashion or accessories sellers can integrate these bold patterns and textures into their offerings. Consider adding statement pieces like printed scarves, bold-patterned handbags, or even upcycled fashion that aligns with this trend. If you’re in the clothing business, showcasing unique layered looks with your handmade pieces could attract fashion-forward customers.
  

2. Foxy Fall Hair and Glowing Makeup

The beauty world is seeing a resurgence of foxy red hair, intricate nail designs, and glowing, dewy makeup looks. Bold colors like deep cherry red and natural, glowing skin are trending across the beauty space.

• How to Apply This: If you sell beauty products, this is your moment to shine. Offer items that enhance the glowing makeup trend, like natural highlighters or dewy setting sprays. For hair accessory sellers, promote items that complement vibrant red or cherry hair colors, like chic headbands or clips designed for bold styles.
  

3. Cozy and Tranquil Retreats

Pinterest users are embracing the "cozy fall vibes" by transforming their homes into tranquil, serene spaces. Searches for things like floral room aesthetics, cozy lighting, and Japanese zen decor are surging as people prioritize comfort and calmness.

• How to Apply This: For handmade home decor sellers, this is a huge opportunity. Whether it's hand-poured candles, floral pillows, or soothing wall art, lean into the cozy, serene vibe. Offer products that promote relaxation, comfort, and tranquility, such as blankets, air-purifying plants, or aromatherapy items.
  

4. Earthy Eats and Tokyo Treats

Food trends are turning earthy this season, with more people exploring ingredients like morel mushrooms, pistachio butter, and ginger spice. There’s also an increasing interest in Japanese-inspired dishes, like katsu curry and tempura sushi.

• How to Apply This: If you sell kitchen goods, cookware, or even recipe kits, take advantage of these trending flavors and ingredients. Create content around seasonal fall recipes that incorporate these ingredients and use Pinterest to showcase your products in action. If your products are food-related, think of how you can package them in alignment with these fall trends.
  

How I Use Pinterest’s Trend Reports in My Business

As someone who creates handmade products, I always keep an eye on Pinterest’s trend reports. When I see a new trend emerging, I look for ways to incorporate it into my product line and marketing strategy. For example, when cozy home decor became a rising trend, I focused on promoting my handmade candles and natural makeup that align with those calming, cozy vibes. By staying on top of these trends, I’m able to keep my brand relevant and engage with new audiences who are excited about what’s trending on Pinterest.

How You Can Start Using These Trends Today

Here are a few actionable tips to start utilizing Pinterest’s Fall 2024 trends:

1. Align Your Products: Find ways to match your existing products with trending themes, whether it’s through colors, textures, or even mood (like cozy and serene).

2. Create Trend-Focused Content: Use Pinterest’s trends to guide your content creation. Create boards, pins, and graphics that reflect these popular trends, and show your products in action.

3. Leverage SEO for Pinterest: Incorporate trending keywords from the Fall 2024 report, like puffer jacket outfit aesthetic or cozy sunroom into your pin descriptions and board titles. Pinterest is a visual search engine, so optimizing your content for keywords will help it get discovered.

4. Engage with Your Audience: Get creative and use Pinterest’s Remix feature to collaborate on trending pins. For example, if floral aesthetics are trending, remix pins featuring that theme and showcase your own floral products in response.
   

Start Trending: Use Pinterest’s Fall 2024 Report to Boost Your Handmade Business

Pinterest’s Fall 2024 Trend Report provides handmade sellers with a roadmap to tap into what’s currently popular. By aligning your products with these trends, you can stay relevant, attract new customers, and increase your sales.

Remember, it's all about showing how your handmade creations fit into what people are already searching for this season.

For more inspiration, check out Pinterest’s full Fall 2024 Trend Report here​

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