How to Nail Your Pre-BFCM Sales Email

Tips to Boost Sales and Create Urgency with a Winning Email Strategy

With Black Friday and Cyber Monday (BFCM) right around the corner, now is the time to craft the perfect sales email to engage your subscribers and maximize revenue. Let’s take a page from L’Amarue's email strategy and see how you can grab attention, create urgency, and drive those sales before the clock runs out.

Tips + Real-World Examples from My Experience:

👉 Start with a Bold Offer: L’Amarue’s email jumps straight into the action with a “30% Off Sitewide” headline. I’ve found that being upfront about your offer is crucial. In my own business, I once tried a subtle approach with a small ‘15% off’ offer buried at the bottom of the email. The results? Underwhelming. The next time, I led with a bold “30% Off Storewide” in the subject line, and my open rates soared by 40%. Lesson learned: Be direct and don’t be afraid to shout about your best offers.

👉 Create Urgency with a Countdown: Adding a countdown timer to your email is a tried-and-true tactic for creating urgency. I’ve used timers in my pre-BFCM emails and noticed a significant uptick in clicks, especially in the final hours. One year, I included a countdown clock that updated in real-time to show exactly how much time was left to grab the deal. This drove a 25% increase in sales on the last day alone.

👉 Segment Your Audience: L’Amarue targets “Engaged Subscribers + Past Buyers” for their pre-BFCM email, which is smart. In my experience, segmenting your list helps tailor your message for higher engagement. When I segmented my list into “loyal customers” and “new subscribers,” I saw a higher conversion rate from past buyers who received personalized offers and product suggestions based on their purchase history.

👉 Offer a Free Gift to Increase AOV: The free gift with a purchase over $100 is a clever way to boost average order value (AOV). I once tested this strategy with a “Free Mini Candle with Purchases Over $75” offer. Not only did it encourage higher spending, but it also increased my average cart size by 19%. The key here is to make the gift relevant and desirable to your customers.

👉 Use Social Proof: IMHO L’Amarue missed an opportunity here. Including customer reviews or testimonials can make a big difference. In one of my pre-BFCM campaigns, I added a “Top 5 Customer Favorites” section with quotes from real buyers. The result? A noticeable bump in trust and therefore more sales, as customers felt reassured that others had a positive experience.

A well-crafted pre-BFCM email can make all the difference in boosting your sales—don’t forget to add that extra layer of trust with social proof!

Question: 

Are you using urgency, segmentation, and social proof in your sales emails to maximize conversions this BFCM season?