How Amazon’s New Visual Search Features Can Boost Your Q4 Sales

Cheri Tracy
Oct 9, 2024
2 min read

Simple Tips to Optimize Your Handmade Products for Visual Search

The holiday shopping season is coming, and Amazon is stepping up its game with new visual search features. If you’re a handmade seller, these updates offer a huge opportunity to get your products in front of more shoppers. Let’s break down the five new visual search tools Amazon is rolling out and how you can make sure your products are ready to shine.

Why This Matters:

Visual search is booming, with a 70% year-over-year increase in use. That means more people are searching by images, not just keywords. If your product listings aren’t optimized for this, you could be missing out on major sales.

What’s New in Visual Search on Amazon:

Visual Suggestions: When someone types in a search, Amazon now shows product images along with text, making it easier for shoppers to find what they’re looking for.
Videos in Search: Product videos are displayed right in the search results. This is perfect for handmade items that need a demo or styling tips.
More Like This: This feature groups similar products, letting shoppers discover more options (hello, upsell opportunities!).
Add Text to Image Search: Customers can refine their image searches by adding keywords, making it easier to find exactly what they want.
Circle to Search: This tool lets users highlight a specific part of an image and search for that item. Your product photos need to be clear and easy to spot.

How to Optimize Your Handmade Listings:

Focus on High-Quality Images and Videos: Clear, professional images and videos make your products stand out. Take note of what your competitors are doing and step it up where you can.
Optimize with Relevant Keywords: Update your listings to include keywords related to product variations like color, material, and occasion. This helps visual searchers find exactly what they’re looking for.
Call Out Variations: Got multiple versions of the same product? Highlight those differences, like colors or sizes, in your listing. This will boost your chances of appearing in Amazon’s “More Like This” results.