Why 90% of Websites Don’t Get Traffic from Google
- Cheri Tracy
- Apr 23
- 2 min read
And how to make sure yours isn’t one of them
Okay, buckle up, because I’m about to hit you with a stat that’ll make you want to spit out your matcha: 90% of website pages don’t get any traffic from Google. Like, zero. Nada. Zilch.
But don’t freak out. I wouldn’t drop that bomb without giving you a solution.
If your website isn’t showing up on Google, it’s usually because of one painfully common mistake: You’re not actually using the keyword you want to rank for. Or maybe you are—but you only mention it once and hope for the best. To get traffic from Google, that’s not gonna cut it.
The Fix: Keyword Placement Magic
Let’s say you sell lavender body oil (yum). And you want to rank for “lavender body oil.”
Cool. So where does that keyword need to go? Here’s your punch list:
Title Tag: This is what shows up in the search results. Think: “Lavender Body Oil | All-Natural Skincare | YourBrand”
Meta Description: The little preview text under your title in Google. Make it enticing and keyword-rich.
H1 Tag (Heading 1): The big headline on the actual page. Example: “Lavender Body Oil for Glowing, Hydrated Skin.”
At Least One H2 Tag: Subheads break up your content and boost SEO. Include your keyword in one.
In the Content (At Least Twice): Sprinkle your keyword in the first paragraph and somewhere else naturally.
In the URL (if possible): A clean URL like yourbrand.com/lavender-body-oil is 💯.
Get Traffic From Google: Let's Get Real
Most people think they’re doing SEO because they wrote a cute product description and called it a day. But if you’re not telling Google exactly what your page is about—in the right places—you’re leaving traffic (and sales) on the table.
Want to Check Yours?
Take 2 minutes (literally) and check:
Can you find your main keyword in those six spots?
If not—fix it today.
It’s not about stuffing your pages with keywords like it’s 2006. It’s about being clear, intentional, and helpful—to Google and your customer.
Here's a quick tutorial from my fav go-to- SEO guy, Tony from HeyTony.
TL;DR – How to Make Google Actually Notice You:
✅ Use your keyword in the Title Tag
✅ Drop it in the Meta Description
✅ Make sure it’s in your H1 + one H2
✅ Mention it twice in your copy
✅ Bonus: include it in your URL
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