top of page
Search

Boost Your Shopify Store’s Organic Traffic with One Simple Code Fix

A Quick SEO Win for Handmade Sellers

Did you know you can give your Shopify store a boost in organic traffic with just a single line of code? It’s true, and it’s a fix so simple, it’s hard to believe it’s often overlooked. Google pays close attention to a small but mighty piece of code in your store called the meta robots tag. This tag tells Google’s crawlers whether they should index your site and display it in search results.

Here’s the surprising part: over 95% of Shopify stores are missing this tag in their theme’s code, which likely includes your store. It’s unclear why Shopify doesn’t include this tag by default, but you can take control and fix this oversight in just a few minutes. Ready to make this change and start increasing your store’s organic reach? Here’s exactly how to do it.

Why This Meta Tag Matters for Your Store’s SEO

When Google’s crawlers land on your site, one of the first things they look for is the meta robots tag. This tag essentially tells Google if it should index each page, making it visible to users who search for relevant terms. Without this tag, Google may skip indexing your pages, which means your store could be missing out on valuable search traffic.

Adding this tag is an easy, beginner-friendly SEO win. It’s a quick way to let Google know that you want your site to be indexed and shown to the right audience. More indexing equals more traffic, and more traffic means more potential sales for your handmade business.

ree

Step-by-Step Guide: Adding the Meta Robots Tag to Your Shopify Store

Here’s how to add this SEO-boosting code to your Shopify store’s theme file. Don’t worry; it’s just a few steps, and no advanced coding skills are needed!

  1. Go to Your Shopify Admin Log in to your Shopify account and head to your Shopify Admin dashboard.

  2. Access the Online Store On the left sidebar, click Online Store, then click Themes to bring up your store’s active theme.

  3. Edit Code Next to your active theme, click on Actions, then select Edit Code from the dropdown menu. This will open the code editor where you can see all the theme files.

  4. Find Your theme.liquid File Scroll down in the file list on the left and locate theme.liquid under the Layout section. Click on this file to open it in the editor.

  5. Add the Meta Robots Tag In the theme.liquid file, look for the <head> section of your code, which is usually at the top. Copy and paste the following code within the <head> section:

    html

    Copy code: <meta name="robots" content="index, follow">

  6. Save Your Changes Once you’ve added the code, hit Save in the upper right corner to apply the changes.

Why This Simple Change Can Make a Big Difference

By adding this single line of code, you’re telling Google to index and follow the pages on your site. This simple step can lead to better indexing rates, which naturally increases your organic traffic over time. And the best part? This quick SEO win takes only a few minutes to implement but can have a lasting positive impact on your site’s visibility.

Want More Shopify SEO Quick Wins?

This meta tag adjustment is just one of many SEO quick wins available for Shopify. If you’re looking to take your SEO efforts further, there’s an entire checklist of 135 additional Shopify SEO quick wins designed to increase organic traffic and boost your store’s revenue. With over 1,000 happy customers already using these tips to scale their stores, this guide is packed with proven strategies that get results.

Ready to optimize your store? Check out the Shopify SEO Checklist to start driving more traffic and sales today.

Comments

bottom of page