Discover Your Brand’s Identity with The 12 Archetypes
Ever feel like your brand’s messaging is missing something? Like it’s not quite connecting with your ideal customers? The answer could lie in finding your brand archetype. Our 12 Archetypes mini course is designed to help you tap into the power of storytelling by aligning your brand with a timeless persona that resonates deeply with your audience.
 
What Are the 12 Archetypes?
The 12 archetypes are universal characters and themes found in stories, mythology, and psychology. Each archetype represents different values, motivations, and perspectives that people instinctively recognize and connect with. When your brand embraces an archetype, it becomes more relatable, memorable, and impactful.
 
What’s Inside the Course?
1. Introduction to the 12 Archetypes
We’ll guide you through each of the 12 archetypes, from The Caregiver to The Explorer. You’ll discover which archetype best fits your brand based on your values, personality, and the unique experience you provide to your customers.
2. Step-by-Step Brand Alignment
Once you’ve identified your archetype, we’ll show you how to align your brand’s messaging, visuals, and overall identity with it. This process strengthens your brand’s presence and creates a lasting emotional connection with your audience.
3. Archetype-Driven Storytelling
Storytelling is at the heart of every great brand. This workbook will teach you how to use your chosen archetype to craft compelling brand stories that resonate with your ideal customers, turning them into loyal fans.
4. Communication and Tone of Voice Guidelines
Each archetype has its own distinct voice. We’ll help you refine your brand’s communication style to reflect the language, tone, and diction that aligns with your archetype, making your brand’s messaging clear, consistent, and relatable.
5. Visual Style Guide for Your Archetype
Your archetype isn’t just about words—it’s about visuals, too. Get a visual style guide that shows how to translate your brand’s archetype into colors, fonts, and imagery that capture attention and make a lasting impression.
Why Does Your Brand Need an Archetype?
Emotional Connection: Archetypes allow you to speak directly to your audience’s emotions, making your brand more memorable.
Consistency: When your messaging and visuals align with a clear archetype, it creates consistency across all your platforms.
Stand Out in the Market: Brands that embrace an archetype stand out because they connect with customers on a deeper, instinctual level.
 
Who Is This Course For?
Handmade sellers looking to create a stronger emotional connection with their customers.
Creatives who want to build a consistent, memorable brand identity.
Small business owners who want to stand out in a crowded marketplace by embracing the power of storytelling.
 
Why Choose Our 12 Archetypes Course?
Unlocking the right archetype for your brand will transform how you communicate with your audience. Whether you’re the Innocent, the Hero, or the Rebel, this workbook helps you hone your brand’s personality, ensuring that every piece of content and visual feels authentic and engaging.
 
Ready to Uncover Your Brand’s Archetype?
Don’t wait to find out how the 12 archetypes can transform your brand. Grab our 12 Archetypes Workbook today and start building a brand that connects on a deeper level.