Your Products Deserve a Spotlight: How to Create Store Displays That Actually Sell

Design displays that do more than look good—they convert browsers into buyers.

Ever walked past a store display so good you had to stop and stare? Same.

Now imagine your handmade products—your labor of love—sitting in a retail shop… on a wobbly table… squished next to clearance mugs and sad leftover Valentine’s socks. Yikes. Not the vibe.

If you’re thinking about creating a store display for your product line, you’re not alone. And you’re on the right track. Because here’s the truth:

How your product is displayed in a store matters just as much as the product itself.

In fact, it might matter more.

According to the National Retail Federation, 64% of shoppers say in-store product presentation influences their buying decisions. That’s huge! So let’s talk about how to make your display not just “cute”—but strategic, sales-boosting, and brand-right.

1. Make It Plug-and-Play for Retailers

Your retailer is busy. Like, answering-the-phone-while-printing-tags-and-wrangling-a-UPS-return kind of busy. So the more you can make their life easier, the better.

Tip: Create a display that’s ready out of the box. Think: lightweight, pre-assembled, and branded. A simple wooden riser with your logo burned in? Yes. A 17-step IKEA project with instructions in Swedish? Hard pass.

✨ Real world example: When I was selling bath bombs wholesale, I included a small crate-style display with the first order. It had space for 6 scents, signage, and even a mini tester jar. My retailers loved it—and it boosted reorders.

Takeaway: The easier you make it for a retailer to feature your product, the more likely it is to get prime shelf real estate.

2. Think in Tiny Footprints with Big Impact

Stores don’t have space to spare. If your display takes up half a table, they’ll politely ghost you. But a compact display that makes a big visual splash? That’s a yes.

Ask yourself:

• Can this display fit on a shelf or small table?

• Does it create vertical interest (hello, tiered displays)?

• Can it hold just enough to make restocking easy?

You want to help them sell through your line quickly—not park it in the backroom because it’s bulky or awkward.

Bonus tip: Include clear signage with price points, scent names, or call-outs like Best Seller or Vegan Formula. That kind of info makes it easier for both staff and shoppers to say yes.

3. Use Your Display to Tell a Story

This one’s magic.

Your brand is more than pretty packaging—it’s a vibe, a feeling, a little micro-world you’ve created. Your display is your chance to bring that world into the store.

Whether it’s dreamy and boho or sleek and minimalist, your display should visually connect to your brand and invite customers into your story.

💡 Example: For a botanical candle brand I coached, we created a display using a vintage toolbox, dried florals, and layered linen cloth. Each piece screamed “slow living,” and matched the aesthetic of both the brand and the boutique.

That cohesion? That’s what stops people mid-scroll—and mid-shop.

Reminder: Customers don’t just want products. They want stories. Give them one to fall in love with.

A Few Bonus Biz Bestie Tips:

• Start small: You don’t have to roll out the perfect display nationwide. Test a version locally and tweak based on feedback.

• Include testers: People are more likely to purchase when they can see, touch, or smell your product.

• Offer multiple options: Some stores want a full endcap. Others? Just a tray on the counter. Give them choices.

• Print a cheat sheet: Include a one-pager with display setup instructions + merchandising tips. Extra credit: QR code with a quick setup video.

Put Your Products On Display: Shine, Connect + Sell

Your handmade products aren’t made to hide in the back. They’re made to shine, connect, and sell. A thoughtfully designed display doesn’t just elevate your brand—it makes it easier for retailers to sell your stuff again and again.

So next time you’re packing up an order, ask yourself:

👉 Would this display make someone stop and say, “Oooh, what’s that?”

If the answer’s yes, you’re on the right track.