Celebrate This: May’s Most Unexpected Holidays (And How to Use Them to Boost Your Brand!)

Cheri Tracy
May 6
2 min read

Need a reason to post, promote, or just throw some confetti in the air? Look no further. The first week of May is bursting with fun holidays you can use to connect with your customers in totally creative ways. Whether you sell candles, skincare, snacks, or stationery—there’s something here for everyone.

Unexpected May Holidays May 3: Fitness Day, Herb Day, Wild Koala Day, Drone Day, Scrapbook Day

So much happening, so little time!

Fitness Day: Show off your favorite energizing product (body spray, tea, playlist). Bonus points for a sweaty flat lay!
Herb Day: Feature your favorite herb-based product (hello lavender, rosemary, or mint).
Wild Koala Day: Perfect for an Aussie collab or just to post something unbearably cute
Scrapbook Day: Share a behind-the-scenes moodboard or old biz milestones for a #ThrowbackFriday vibe.

🍊 May 4: Orange Juice Day + Star Wars Day

Orange Juice Day: Citrus-scented candles, zesty scrubs, vitamin C skincare—promote anything juicy!
Star Wars Day (May the 4th be with you): Get punny with product names, promos like “Use the Force of Fragrance” or “Smell Like a Rebel.”

🌮 May 5: Cinco de Mayo, Hand Hygiene Day, Melanoma Monday, Enchilada Day

Cinco de Mayo: Highlight festive, spicy, or Mexican-inspired goods.
Hand Hygiene Day: Remind customers about your hand sanitizers, soaps, or lotions.
Melanoma Monday: A powerful day to share skincare with SPF or sun-safe tips.
Enchilada Day: You already know—taco-themed merch or just a team lunch post is perfect 🌯

🧃 May 6: World Asthma Day, Beverage Day, No Diet Day

Beverage Day: Mocktail kits? Custom tumblers? Time to shine!
No Diet Day: Celebrate intuitive eating, body positivity, and products that encourage self-love. Show your customers they’re already enough.

🚲 May 7: Bike to School Day, World Password Day, Try Something New Day

Try Something New Day: Launch a new product, teaser, or let your team test something and post their reactions.
World Password Day: Great day for a quick cyber reminder or fun post about keeping biz data safe (bonus: add a freebie for newsletter sign-ups!)

🧦 May 8: No Socks Day, Free Trade Day

No Socks Day: Foot soaks? Pedicure kits? Sock-free scents? This is your moment.
Free Trade Day: Share your commitment to ethical sourcing, small batch, fair trade or handmade values. Shoppers love transparency.

🌃 May 9: Stay Up All Night Day, National Sleepover Day

Stay Up All Night Day / Sleepover Day: Highlight your cozy candles, soothing teas, face masks, or dreamy sleep sprays. Bonus if you share your fave rom-coms or sleepover rituals.

Unexpected May Holidays Pro Tip: Tie one of these into your product drop, email subject line, or social post for a quirky, timely boost of engagement. No need to be serious all the time—these little holidays are your chance to stand out and sell.

Want help batching your content around fun days like these? I’ve got you. Let’s build out a seasonal calendar that feels on-brand and scroll-stopping.