Stop the Sneaky Changes: How to Control Meta's Automatic Ad Adjustments

Essential Steps for Handmade Sellers to Protect Their Ad Campaigns

Ever set up a Facebook or Instagram ad campaign, only to come back later and wonder why it looks a little...different? If so, you’re not alone! Recently, Meta has started making tweaks to ad campaigns behind the scenes, sometimes without notifying you. For handmade sellers running carefully budgeted campaigns, these surprise adjustments can throw a wrench in your marketing strategy.

Why This Matters for Handmade Sellers

If you’ve spent time perfecting your ad messaging, budget, and targeting, automatic changes can impact everything from your ad’s reach to your return on ad spend. Handmade sellers rely on personalized, authentic messaging that resonates with their audience, and Meta’s automated adjustments may unintentionally shift that focus.

Taking control of these settings helps ensure that your ads reach the right people with the right message—and that your budget is allocated according to your plan, not an algorithm’s.

How to Stop Meta’s Automatic Adjustments in Your Ad Account

Here’s how you can keep Meta from automatically adjusting your campaigns. These steps will help you stay in control and ensure your ads are performing as intended.

1. Go to Your Ad Account

   In your Facebook Ads Manager, navigate to All Tools. From here, click on Automated Rules. This will take you to a screen showing the various rules and adjustments that can be applied to your campaigns.

2. Click on ‘See Automatic Adjustments’

   Once in the Automated Rules section, locate the See Automatic Adjustments option. This will bring up a list of potential adjustments Meta might be making to your campaigns behind the scenes.

3. Toggle Off ‘Manage Automatic Adjustments’

   You’ll see an option to Manage Automatic Adjustments—click the toggle to turn this feature off. This ensures that Meta won’t make changes to your campaign’s structure, budget, or delivery without your consent.
   

Keeping Your Ads on Track

Once you’ve turned off automatic adjustments, make it a habit to check your campaign settings periodically. Changes in Meta’s platform can lead to updates in default ad settings, so it’s always good to monitor your ads regularly to make sure everything’s working as you’ve planned.

Quick Tips to Enhance Your Handmade Ad Campaigns

While you’re in your Ads Manager, here are a few additional tips to optimize your campaigns:

• Refine Your Targeting: Handmade businesses thrive on connection. Update your audience targeting to reach customers interested in similar brands, artisan products, or other handmade items.

• Track Your Return on Ad Spend (ROAS): Monitor the performance of each campaign and adjust your budget where you’re seeing the best results.

• Test Creative Formats: Try using video, carousels, or Stories to showcase your process or product. For handmade items, seeing how things are made or styled can make all the difference.
  

Meta’s automation features can be helpful for some, but as a handmade seller, you know what’s best for your audience. By turning off these automatic adjustments, you regain control over your ads—and, ultimately, your customer relationships. Take a few minutes today to update these settings and keep your campaign on track.

Luckily, you have control over these adjustments—if you know where to look. Here’s a quick guide to managing automatic adjustments in Meta to keep your campaigns running exactly as you intended.