Shopify Sales Channels Unleashed: 10 Powerful Ways to Expand Your Handmade Business

How to Tap into Multichannel Shopify for More Customers, More Sales, and Greater Success

If you’re a handmade seller looking to scale your business, you know that reaching new customers is everything. Since the launch of Multichannel Shopify in 2015, platforms like Facebook Shop, Pinterest, and Wanelo have opened the door to millions of new buyers. Today, with over a dozen channels available—including Messenger, Amazon, and more—Shopify is helping indie brands like ours reach customers faster than ever. Nearly 60% of merchants have installed at least one channel in the last year. The opportunities are huge—and the potential for growth is tremendous.

In this post, we’ll dive deep into Shopify Sales Channels, explore actionable strategies to boost your visibility, and highlight the top 10 channels you need to know about. Get ready to expand your customer base, optimize your sales, and unlock new revenue streams.

The Evolution of Shopify Sales Channels

Since Multichannel Shopify launched in 2015, the ecommerce landscape has transformed dramatically. What started as a way to connect merchants with Facebook Shop and Pinterest has now grown to include more than a dozen channels. This evolution means that no matter your niche, there’s likely a sales channel tailored for you. From chat-based support via Messenger to simplifying product management on Amazon, Shopify’s expanding ecosystem allows you to reach customers wherever they are.

By integrating these channels, you’re not only diversifying your revenue streams but also ensuring that your brand remains visible in today’s competitive digital marketplace. For handmade sellers, this is a chance to break free from limited local markets and tap into a global audience.

Why Multichannel Selling Matters for Handmade Sellers

When you’re selling handmade products, every detail counts—from your unique design to the personal story behind each piece. Yet, even the most beautiful product won’t sell if potential customers can’t find it. Multichannel selling is about making your work visible across various platforms, ensuring that your products meet buyers in the places they’re already shopping.

Benefits include:

• Increased Exposure: Gain access to millions of potential customers by showcasing your products on multiple platforms.

• Enhanced Customer Experience: Different channels allow you to engage customers in various ways—from immersive visual storytelling on Instagram to detailed product comparisons on Amazon.

• Diversified Revenue Streams: Relying on a single sales channel is risky. Multichannel selling spreads that risk and can stabilize your income.

• Data-Driven Insights: With advanced analytics available on many Shopify channels, you can track performance, understand customer behavior, and fine-tune your marketing strategy.

By embracing a multichannel approach, you can truly unleash the potential of your handmade business.

Actionable Strategies for Implementing Shopify Sales Channels

1. Map Out Your Channels: Start by listing all available Shopify sales channels. Evaluate which ones best align with your brand, products, and target audience. Remember, it’s not about being everywhere; it’s about being where your customers are.

• Action Tip: Create a spreadsheet with each channel’s key features, estimated audience size, and potential costs.

• Deep Value Insight: Knowing your options helps you allocate your time and budget effectively, ensuring you’re focusing on the channels that yield the best return.

2. Optimize Your Product Detail Pages (PDPs): Your PDPs are critical. When customers transition from browsing on social media to your store, they should experience a seamless, engaging journey.

• Action Tip: Use high-quality images, detailed descriptions, and compelling storytelling to highlight your product’s unique features.

• Deep Value Insight: A strong PDP can be the difference between a casual visitor and a loyal customer. Make sure your products shine in every channel.

3. Integrate Social Media Marketing: Social media is where your community lives. Use channels like Instagram, Facebook, and Pinterest not only to promote your products but to tell your brand story.

• Action Tip: Develop a content calendar that aligns with your sales channels. Plan posts that drive traffic to your Shopify store.

• Deep Value Insight: Consistent, authentic engagement builds trust and drives conversions over time.

4. Leverage Email Marketing: Combine your multichannel efforts with a strong email marketing strategy. Send personalized campaigns that highlight your latest collections, special offers, or behind-the-scenes looks at your creative process.

• Action Tip: Use Shopify’s email integration tools to segment your audience and tailor your messages for maximum impact.

• Deep Value Insight: Email marketing remains one of the most cost-effective ways to nurture customer relationships and drive repeat sales.

5. Monitor, Analyze, and Iterate: Success in multichannel selling is all about data. Regularly monitor your analytics to see which channels perform best and why.

• Action Tip: Set up monthly review meetings to assess performance metrics like click-through rates, conversion rates, and overall ROI for each channel.

• Deep Value Insight: Continuous improvement ensures that your strategy evolves with changing market trends and customer behaviors.

Top 10 Shopify Sales Channels to Supercharge Your Handmade Business

Now, let’s dive into the top 10 connections and best sales channels apps for 2025 that can help take your handmade business to the next level. Each of these channels offers unique benefits and opportunities to reach new customers. I’ve provided actionable tips and signup URLs for each—so get ready to expand your digital footprint.

1. Facebook Shop

What Makes It Unique:Facebook Shop lets you showcase your products directly on Facebook, reaching a massive audience. With integrated shopping features, customers can browse and purchase without leaving the platform.

• Action Tip: Optimize your Facebook Shop with high-quality photos and engaging product descriptions.

• Signup URL: Facebook Business Shops

2. Pinterest

What Makes It Unique:Pinterest is a visual discovery engine that’s perfect for handmade products. It’s ideal for inspiring creativity and driving traffic to your store through beautifully curated pins.

• Action Tip: Create eye-catching pins that highlight your products in real-life settings. Use Pinterest’s rich pins to add extra details to your images.

• Signup URL: Pinterest for Business

3. Wanelo

What Makes It Unique:Wanelo (Want, Need, Love) is a community-driven marketplace that focuses on unique and emerging brands. It’s a great platform for handmade sellers looking to reach trend-savvy customers.

• Action Tip: Showcase your products with lifestyle images and engaging product stories to stand out on Wanelo.

• Signup URL: Wanelo for Brands

4. Facebook Messenger

What Makes It Unique:Facebook Messenger integration allows you to connect with customers in real time. It’s perfect for personalized customer support and direct sales conversations.

• Action Tip: Set up automated responses and chatbots to answer common questions and guide customers through the buying process.

• Signup URL: Messenger for Business

5. Amazon

What Makes It Unique:Amazon is the world’s largest marketplace, and integrating with Amazon via Shopify can simplify product management while expanding your reach significantly.

• Action Tip: Ensure your product listings are optimized with clear descriptions, keywords, and high-quality images to stand out on Amazon.

• Signup URL: Sell on Amazon with Shopify

6. Instagram Shopping

What Makes It Unique:Instagram Shopping turns your Instagram posts and stories into shoppable experiences. It’s ideal for visually-driven brands that want to convert followers into buyers seamlessly.

• Action Tip: Tag your products in posts and stories, and create a cohesive visual feed that reflects your brand’s personality.

• Signup URL: Instagram Shopping

7. Google Shopping

What Makes It Unique:Google Shopping allows your products to appear in search results, giving you access to shoppers actively looking to buy. It’s a critical channel for capturing high-intent traffic.

• Action Tip: Optimize your product feed with accurate pricing, descriptions, and images to maximize visibility and click-through rates.

• Signup URL: Google Shopping

8. eBay

What Makes It Unique:eBay is a global marketplace with a diverse audience. Integrating with eBay can help you reach buyers who are interested in unique, handmade items.

• Action Tip: Keep your eBay listings fresh and engaging by updating images and descriptions regularly to reflect seasonal trends or new arrivals.

• Signup URL: Sell on eBay with Shopify

9. TikTok Shopping

What Makes It Unique:TikTok Shopping is an emerging channel that combines social media with ecommerce. It’s perfect for brands that want to leverage short-form video to showcase their products in fun, creative ways.

• Action Tip: Create engaging, trendy videos that highlight your product’s unique features and encourage viewers to visit your shop.

• Signup URL: TikTok for Business

10. Walmart Marketplace

What Makes It Unique:Walmart Marketplace integration offers access to a massive customer base, particularly those looking for quality, affordable products. For handmade sellers, it’s an opportunity to tap into a different demographic that values craftsmanship and uniqueness.

• Action Tip: Optimize your Walmart listings by emphasizing the quality and uniqueness of your handmade products, and monitor customer reviews to continuously improve.

• Signup URL: Walmart Marketplace via Shopify

If you're interested, I go over some lesser known Shopify channels in this post. My favorite:

Integrating Sales Channels into Your Overall Strategy

Once you’ve chosen your channels, the next step is to integrate them into a cohesive sales strategy. Consistency is key. Here are some actionable tips:

• Unified Branding:Ensure that your branding remains consistent across all channels. Use the same logo, color palette, and tone of voice so that customers instantly recognize your brand, whether they’re on Facebook, Pinterest, or Amazon.

• Centralized Inventory Management:Use tools like Shopify’s inventory management system to keep track of stock across all channels. This prevents overselling and ensures a smooth fulfillment process.

• Content Calendar:Develop a content calendar that aligns your marketing efforts across channels. Coordinate promotions, product launches, and seasonal campaigns to create a unified customer experience.

• Customer Engagement:Leverage social media, email marketing, and even direct messaging to engage with customers. Ask for feedback, share behind-the-scenes stories, and build a community around your brand.

• Analytics & Iteration:Regularly review performance data from each channel. Identify what’s working and what’s not, then adjust your strategy accordingly. Continuous improvement is the secret to long-term success.

Remember: Multichannel selling is not about spreading yourself too thin—it’s about strategically expanding your reach to where your customers are most likely to shop. Each channel offers unique opportunities, so invest time in understanding and optimizing them for your brand’s success.

Shopify Sales Channels offer an incredible opportunity for handmade sellers to expand their reach, drive sales, and build a resilient, multichannel business. From the early days of Facebook Shop and Pinterest to the latest integrations like TikTok and Walmart Marketplace, the landscape is richer and more dynamic than ever. By leveraging these top 10 channels and following actionable strategies—from optimizing your product pages and unifying your brand to engaging with your audience and analyzing data—you can unlock new levels of growth for your handmade business.

The key is to stay agile, remain consistent in your brand messaging, and continuously seek new opportunities to connect with your customers. Embrace the power of multichannel selling and watch as your products gain the visibility and traction they deserve. Start with one. Test. Add another. Which one will you start with? Which Shopify sales channels are you already using? Let's discuss in the group.

xoxox Cheri

Happy selling, and here’s to turning every channel into a pathway for success!

For more resources on optimizing your ecommerce strategy, check out Shopify and keep experimenting with the channels that drive the best results for your unique handmade brand.