October: Your Seasonal Guide to Success with Faire

October Newsletter: Your Seasonal Guide to Success on Faire

October is here, and it’s our busiest month yet as retailers gear up for the Holidays! Let's get into into the tips below to make the most of the season.

Top Trending Search Terms 🍁

Now’s the time to optimize your product names and descriptions with seasonal keywords where they fit (but no need to add them everywhere—it can hurt conversions!). Seasonal Collections also work well; consider creating a few and sharing them via an email campaign.

Trending Keywords: Halloween, pumpkin, fall, holiday decorations, Christmas, stocking stuffers, gifts

Easier Image Upload Process

Good news! Faire has lifted the limit on image uploads per product and enhanced the bulk uploader. Now, replacing existing images is smoother than ever.

Promoted Listings

Brands using Promoted Listings have seen fantastic results, averaging a 4-6x ROAS this year—some even reaching 8-12x! With seasonality at its peak in October, this is the ideal moment to keep Promoted Listings active to reach new retailers and maximize year-end sales. Have you tried Promoted Listings for Faire yet? We've been using Promoted Listings on Faire for about 7-8 months, with an average return on ad spend (ROAS) of 3.7x. The results, however, feel a bit skewed since Faire calculates ROAS based on projected first-year sales rather than the initial purchase—there’s no guarantee of repeat orders, so the numbers may not fully reflect actual returns. You have to watch this since it can lead to a cash flow crunch. Additionally, as an Insider Partner, we received a $500 monthly ad spend credit from Faire from July through October as a thank you.

According to Faire’s reporting, we’ve acquired 26 new customers through Promoted Listings this month. They suggest increasing our ad spend to between $800 and $1,600 to bring in more new customers. For now, I’m holding off on that and waiting to review the stats after a full year. It’ll be interesting to see what the numbers look like then!

Have you tried Promoted Listings on Faire? I'd love to hear your results and thoughts—let’s chat in the Handmade Sellers group!

Black Friday, Small Business Saturday & Cyber Monday Prep

Build collections or bundles specifically for Black Friday, Small Business Saturday, and Cyber Monday. Retailers are ready to restock for the holidays, so this is the time to get your deals prepped. Schedule email and social media campaigns to spread the word!

Faire Webinar: Year in Review

Join us on October 21st at 3:30pm PST as Faire’s CEO & Co-founder Max Rhodes and the team recap 2024’s key tools and features. Discover how to boost visibility, increase sales, and simplify your operations with Faire’s latest updates. Register here.

🎁 Holiday Countdown - Today is October 25, 2025, btw.

• 34 Days Until Thanksgiving

• 35 Days Until Black Friday

• 61 Days Until Christmas

• 68 Days Until New Year’s

The real focus? Getting ready for those holiday shoppers! With Thanksgiving, Black Friday, and Christmas around the corner, I’m doubling down on inventory, fine-tuning product listings, and making sure we’re ready for peak season traffic. The goal: capture those holiday sales while keeping spending smart and strategic.

How are you prepping for the holiday season? Let’s swap tips in the Handmade Sellers group—whether it’s ad strategies, inventory insights, or maximizing seasonal promos, let’s get ready to make this season our best one yet!