How This Ceramics Brand Boosts Sales & Reduces Returns

Transforming a Pandemic Pivot into a DTC Success Story

Hey there, creative entrepreneurs and ceramics aficionados! Today, we're diving into the inspiring journey of Jono Pandolfi—a master of hand-crafted ceramics who transformed his business during the pandemic. When restaurants shut down, Jono pivoted and launched an online store selling high-quality ceramics designed not just for chefs, but for everyday consumers. Fast forward to 2025, and his direct-to-consumer channel now brings in nearly a quarter million dollars a month, accounting for almost half of his revenue. Ready to learn his secret sauce?

Let’s dig in and discover the Shopify apps that accelerated his growth.

Jono’s success story is all about embracing technology and smart integrations. One key tool in his arsenal is Attrac, a Shopify app that boosts sales with high-converting announcement bars, cross-sell offers, and email pop-ups. It’s all about catching your customers' eyes the moment they land on your site and steering them toward making a purchase. Check out Attrac here.

Another essential app is Gift Reggie. This nifty tool enables customers to create customizable gift registries directly on your site—whether it's for weddings, babies, or any special occasion. Every product page on Jono Pandolfi Designs features an option to "add to registry" or "create a registry," which not only increases sales but also helps reduce returns by ensuring customers choose exactly what they need.Discover Gift Reggie here.

Jono also leverages Shoplift to continually optimize his online store through A/B testing. With Shoplift, he tests various elements—like themes, templates, and pricing—to see what resonates best with his audience. Their Lift Assist feature even auto-generates tests that align with his brand and store design, streamlining the process of conversion optimization.Explore Shoplift here.

These smart integrations have completely redefined how Jono does business. By combining these powerful tools, he’s created a seamless shopping experience that drives up sales and minimizes returns. Attrac grabs attention and boosts engagement, Gift Reggie deepens customer relationships through personalized registries, and Shoplift ensures that every element on his site is fine-tuned for maximum conversion. The synergy of these apps not only enhances the customer journey but also makes running his online store a well-oiled machine.

Imagine a scenario where your website practically sells itself—with every visitor enticed by a perfectly placed pop-up, a tailored gift registry option, and continuous improvements guided by real data. That's the kind of transformative power these Shopify apps bring to the table. It’s all about leveraging technology to meet your customers' needs and exceed their expectations in a competitive digital marketplace.

Jono Pandolfi's colorful ceramics brand is a shining example of turning adversity into opportunity. By pivoting during the pandemic and integrating smart Shopify apps like Attrac, Gift Reggie, and Shoplift, he not only boosted sales but also significantly reduced returns. His story is a powerful reminder that innovation and adaptability are key to thriving in today's market. Embrace these tools, experiment with your online strategy, and watch your business soar to new heights. Happy innovating and selling!