How This Beauty Patch Brand Exceeded Their Q4 Target + What Handmade Sellers Can Learn

Preparing for Virality and Scaling with Shopify Apps

What would you do if your handmade business suddenly went viral? For most of us, it’s a dream come true—but it can also be a logistical nightmare if you’re not prepared to handle the surge in traffic and orders. That’s exactly what happened to Fazit Beauty, a beauty patch brand that skyrocketed to success thanks to the “Swift Effect.” ✨

After Taylor Swift was spotted wearing Fazit’s glitter freckles at a football game, the brand experienced a jaw-dropping 2500% increase in sales in under 13 hours! Now on track to reach $5 to $7 million in sales by year-end, Fazit Beauty has topped Amazon’s body glitter category and exceeded their Q4 target well ahead of time.

Wondering how they managed the sudden rush without missing a beat? Fazit was ready for the spotlight, thanks to strategic preparation using a few essential Shopify apps. Here’s a breakdown of how they prepared their ecommerce site for virality and how handmade sellers can apply these same tools to scale up.

1. Booster: Page Speed Optimizer

Page speed can make or break your conversion rate. If your website takes too long to load, customers are more likely to abandon their carts, especially when there’s high traffic. Fazit used the Booster: Page Speed Optimizer to ensure that customers experienced lightning-fast load times.

This app detects when a visitor hovers their cursor over a link and begins preloading the page, so it loads instantly when clicked. Not only does this improve the shopping experience, but it also reduces cart abandonment rates by keeping customers engaged.

Tip for Handmade Sellers: Even if you’re not expecting a viral moment, improving page speed is always a good investment. Faster load times mean happier customers and higher conversion rates.

2. Essential Announcement Bar

When there’s something important to announce—like a new product, discount, or special event—the Essential Announcement Bar is a great tool. Fazit used a scrolling text announcement bar on their homepage to catch visitors’ attention, and it worked wonders. The app also allows brands to add clickable CTAs, encouraging visitors to explore additional products and pages, which can lead to more engagement and sales.

For younger consumers, dynamic elements like scrolling text create a sense of urgency and excitement. Fazit’s announcement bar was a great way to keep visitors in the loop and make sure they didn’t miss a beat.

Tip for Handmade Sellers: Use announcement bars strategically to communicate restocks, limited-time offers, or even order deadlines for custom work. It’s a simple but effective way to keep your customers informed and engaged.

3. PreOrder Now

When demand outpaces supply, PreOrder Now enables customers to place orders even when products are temporarily out of stock. This app was essential for Fazit when their glitter freckles sold out due to the viral buzz. Rather than losing sales, they kept the momentum going by allowing customers to preorder items, effectively maximizing revenue even when inventory couldn’t keep up.

Tip for Handmade Sellers: If you have popular items or limited stock, PreOrder Now is an invaluable tool. When demand spikes—whether from a holiday rush, influencer endorsement, or a successful social post—this app can help you capture every possible sale by offering preorders on in-demand items.

Preparing Your Handmade Business for a Viral Moment

Fazit Beauty’s success story shows the power of preparation and the right tools. Whether you’re running a small Etsy shop or growing a handmade ecommerce brand, these Shopify apps can help you prepare for unexpected traffic and turn browsers into buyers:

• Optimize your page speed to keep visitors engaged and reduce bounce rates.

• Use announcement bars to highlight important updates and engage customers.

• Offer preorders to maximize sales even when stock is low or items are on backorder.

  
  

Ready to Take Your Handmade Business to the Next Level?

Whether you’re hoping for a viral moment or simply want to improve your day-to-day operations, these tools can make a big difference in your customer experience and sales. If you’re looking for more ways to streamline your business and scale up, follow along as we explore more successful brands and the strategies that helped them get there!

Who should we dive into next? Let us know in the comments!