Google’s Holiday 100: This Year’s Must-Have Gifts You Can’t Miss

What’s Hot for Holiday Shopping in 2024 and How to Stay Ahead of the Trends

Holiday shopping season is here, and Google just unveiled its Holiday 100, a curated list of the season’s hottest gifts. From tech gadgets to trending toys, this guide showcases the top products that shoppers are searching for right now. Whether you’re a savvy consumer looking for the perfect gift or a seller trying to tap into this year’s trends, this list has something for everyone.

Let’s dive into the highlights and explore how you can make the most of this seasonal buzz.

What Is the Holiday 100?

The Holiday 100 is Google’s annual roundup of trending gift ideas based on real-time search data. This isn’t just a wish list—it’s a snapshot of what people are actively looking to buy. Each item is backed by search trends, giving you insight into what’s capturing shoppers’ attention this season.

This year’s list spans several categories, including:

• Tech and Gadgets: Think smart home devices and the latest headphones.

• Toys and Games: Family-friendly gifts that are topping wish lists everywhere.

• Home and Lifestyle: Cozy must-haves like air fryers and weighted blankets.

• Fashion and Beauty: Trendy items that make great stocking stuffers.

  This year’s trends include:

• Nostalgic Y2K items.

• Unisex fragrances.

• Comfy “pillowsacs.”

• Kid-friendly digital audiobooks.

• Popular fashion staples, like ballet flats and slogan T-shirts.

  
  

Why It Matters

For consumers, the Holiday 100 simplifies shopping by highlighting what’s in demand. For sellers, it’s a goldmine of information on what products to stock, promote, or even discount. With searches for holiday gifts skyrocketing each year, this list provides a unique opportunity to align your strategy with what customers want.

Highlights from the Holiday 100

Here are some standout items from the 2024 list:

1. Smart Home Essentials: Devices like smart plugs and video doorbells are dominating the tech space, making them a safe bet for gift-givers.

2. Kids’ Favorites: Toys like interactive plushies and STEM kits are flying off the shelves.

3. Fitness Tech: Wearable trackers and high-tech water bottles are on everyone’s radar this season.

4. Home Comforts: Weighted blankets, portable espresso makers, and air fryers continue to trend, proving that cozy is always in style.

   
   

How Sellers Can Use the Holiday 100

1. Spot Trends Early

Use the Holiday 100 to identify trending products in your niche. For example, if you sell beauty products, stocking this season’s trending skincare kits or hair tools could boost your sales.

2. Optimize Your Listings

Tailor your product descriptions and keywords to align with trending searches. Include phrases like “holiday gift,” “trending gift,” or even “Holiday 100 inspired” to attract more traffic.

3. Promote on Social Media

Create gift guides, reels, or TikToks featuring your products alongside Holiday 100 trends. Shoppers love curated ideas, and you can position your brand as their go-to holiday helper.

Are your holiday strategies aligned with what shoppers actually want?Leverage the insights from Google’s Holiday 100 to boost visibility and conversions this season.

Here’s a fun fact: searches for “unisex fragrances” have skyrocketed by 130% this year. That’s a trend no savvy fragrance business owner, like me should ignore. I saw this insight and immediately moved our Unisex Collection for Wicked Good to the homepage. Why? It’s small, strategic actions like this that can lead to big results.

Let’s explore how staying tuned into trends and making thoughtful changes can have a major impact on your bottom line.

Why Trend Tracking Matters

Consumer behavior is constantly evolving, and the brands that adapt quickly are the ones that thrive. Spotting trends—like the rising demand for unisex fragrances—not only helps you cater to your audience but also positions your brand as relevant and desirable.

When searches for unisex fragrances surged by 130%, it became clear that this category was resonating with shoppers. Highlighting our collection on the homepage ensured it got the attention it deserved, aligning our business with what customers are actively looking for.

How Small Updates Drive Big Results

Moving a collection to the homepage might seem like a minor tweak, but it can create a ripple effect:

• Increased Visibility: Your most in-demand products get the spotlight they deserve.

• Higher Engagement: Shoppers are more likely to click and explore when they see relevant offerings.

• Boosted Sales: Making it easier for customers to find what they want means they’re more likely to buy.

  
  

For example, after featuring our Unisex Collection on the homepage, we saw a notable uptick in both traffic and conversions. It’s proof that small adjustments can lead to significant results.

Tips to Leverage Trends in Your Business

1. Monitor Search Trends Regularly

Use tools like Google Trends or industry insights to stay ahead of customer preferences. A surge in interest for a product category could be your next big opportunity.

2. Update Your Homepage Frequently

Your homepage is prime real estate. Rotate collections or featured products based on what’s trending to keep it fresh and engaging.

3. Test and Measure Results

Implement changes and track their impact. Did the update drive more clicks, add-to-cart actions, or sales? Use data to refine your approach.

When was the last time you updated your homepage to reflect what’s trending? Small changes can make a world of difference, especially when they align with what your customers are searching for.

Trends come and go, but adapting to them in real time can set your brand apart. By spotlighting our Unisex Collection during a surge in interest, we made a simple yet effective move that boosted sales and engagement.

Take a look at your homepage today—does it reflect what your customers want? If not, make a tweak. It might just be the small action that leads to your next big success.

The Takeaway

The Holiday 100 isn’t just a list—it’s a roadmap to holiday shopping success. For consumers, it’s a time-saver that makes gift-giving easier than ever. For sellers, it’s a strategic tool to capture seasonal demand and drive sales.

Whether you’re shopping or selling, staying on top of these trends could be the key to a magical holiday season. Check out the full list and get inspired to make this your most successful holiday yet.