Boost Your Handmade Sales: The Impact of Add-to-Cart Button Design

Cheri Tracy
Nov 15, 2024
2 min read

How Color Choices and Design Elements Can Increase Conversions

In the world of handmade goods, your website's design plays a crucial role in turning visitors into customers. One often-overlooked element is the Add-to-Cart (ATC) button. Its color, size, and placement can significantly influence a shopper's decision to make a purchase.

Let's explore how you can optimize your ATC button to boost sales.

The Importance of the Add-to-Cart Button

The ATC button is the gateway to sales. A well-designed button can:

Attract Attention: Stand out to guide the shopper's eye.
Encourage Action: Prompt visitors to add items to their cart.
Enhance User Experience: Make the purchasing process seamless.

Choosing the Right Color

Color psychology plays a vital role in consumer behavior. Different colors evoke different emotions and actions:

Red: Creates a sense of urgency and excitement.
Green: Associated with safety and encourages action.
Blue: Conveys trust and reliability.
Orange: Invites enthusiasm and impulse buying.

Tip: Use colors that contrast with your website's background to make the ATC button stand out.

Understanding the Color Wheel

The color wheel is a tool that shows the relationship between colors. It helps in selecting harmonious color combinations.

Here's a simplified color wheel:

Primary Colors	Secondary Colors	Tertiary Colors
Red	Orange	Red-Orange
Blue	Green	Blue-Green
Yellow	Purple	Yellow-Green

Complementary Colors: Colors opposite each other on the wheel (e.g., red and green) create high contrast and can make your ATC button pop. Here’s a list of color opposites (complementary colors) based on the color wheel:

Primary Color	Opposite (Complementary) Color
Red	Green
Blue	Orange
Yellow	Purple
Orange	Blue
Green	Red
Purple	Yellow

Complementary Color Color for ATC Button

Why Complementary Colors Work

High Contrast: These combinations provide the most visual contrast, helping key elements like buttons stand out.
Attention-Grabbing: The contrast creates a dynamic, eye-catching effect that can draw focus to your call-to-action elements.

Applying Color Theory to Your ATC Button

Contrast: Ensure your button color contrasts with the background for visibility.
Brand Consistency: Choose colors that align with your brand identity.
Test and Analyze: Experiment with different colors and monitor conversion rates to see what works best.

Real-World Examples

Brands like Funky Moose, Byoma, Better Booch, BirdRock Baby have successfully used bright, brand-fitting colors for their ATC buttons, resulting in increased average order value.

Action Steps for Handmade Sellers

Evaluate Your Current ATC Button: Does it stand out? Is it consistent with your brand?
Experiment with Colors: Use the color wheel to find complementary colors that enhance visibility.
Test and Optimize: Implement changes and monitor your sales metrics to determine effectiveness.

By thoughtfully designing your Add-to-Cart button with color psychology and the color wheel in mind, you can create a more engaging shopping experience that encourages customers to complete their purchases.