Amazon’s Brand+ Tool Now Available to All Advertisers – A Game-Changer for Handmade Sellers

How This New AI-Optimized Ad Targeting Tool Can Transform Your Brand Awareness and Drive Conversions

Attention handmade sellers: big news from Amazon Ads! The innovative Brand+ tool is now available to all advertisers, and it’s designed to help you reach those customers who are most likely to fall in love with your handmade products. Whether you’re looking to boost your brand awareness or drive conversions, this AI-optimized ad targeting tool can revolutionize your advertising strategy by identifying customers predicted to be in the market for your unique offerings—all within the next three months.

What’s Brand+?

Amazon’s Brand+ is an advanced ad targeting tool built on Amazon DSP that analyzes trillions of signals from Amazon’s shopping, browsing, and streaming services. By doing so, it optimizes ad buys across streaming TV and online videos. This means that as a handmade seller, you can now run brand awareness campaigns and video ads across Amazon’s powerful platforms, including Prime Video, Twitch, and even video publishers like Buzzfeed, Fox Corporation, and Dotdash Meredith.

How Does It Work?

The magic behind Brand+ lies in its AI-driven approach. It combs through an enormous volume of consumer data to predict which customers are likely to be in the market for your products soon. Kelly MacLean, VP of Amazon DSP, explains that “advertisers can apply AI-optimized automation to purchase TV advertising that reaches unique audiences of customers most likely to buy their products or services.” In practical terms, this means that your ad dollars go further, targeting audiences with laser precision and turning brand awareness into tangible conversions.

Why This Matters for Handmade Sellers

For handmade sellers, every dollar counts and every impression is an opportunity. Here’s how Brand+ can work wonders for your business:

• Optimized Ad Spend: By focusing your ad budget on customers with a high purchase intent, you minimize wasted spend and maximize your return on investment.

• Expanding Your Reach: With the ability to run video ads on platforms like Prime Video and Twitch, you can tell your brand’s story in a dynamic, visual format that resonates with modern consumers.

• Building Brand Awareness: In a crowded marketplace, standing out is critical. Brand+ helps you position your handcrafted products in front of audiences that are not just browsing, but actively looking to buy.

• Data-Powered Insights: Understanding customer behavior is key. With Brand+’s AI capabilities, you gain insights into emerging trends and audience segments, enabling you to tailor your messaging and product offerings for optimal impact.

Tips for Leveraging Brand+ as a Handmade Seller

1. Start Small, Test, and Learn: Begin with a modest ad budget to test the effectiveness of Brand+. Monitor key metrics such as click-through rates, engagement, and conversions. Use these insights to adjust your campaigns over time.

2. Craft Compelling Video Ads: Video is a powerful medium. Consider creating short, authentic videos that showcase the craftsmanship behind your products, tell your brand story, or offer behind-the-scenes glimpses of your creative process.

3. Utilize Detailed Targeting: Take full advantage of Brand+’s ability to analyze consumer signals. Experiment with different creative angles and messaging to see what resonates best with your target audience.

4. Integrate with Your Overall Marketing Strategy: Use Brand+ as a complementary tool alongside your social media and email marketing efforts. Consistent messaging across channels will reinforce your brand identity and boost overall campaign effectiveness.

5. Monitor Performance and Optimize: Regularly review your ad performance data. If certain ads or platforms (like Twitch or Prime Video) are performing exceptionally well, consider reallocating more budget to those channels.

   
   

Learn More

For more detailed information about Amazon’s Brand+ tool and how you can integrate it into your advertising strategy, visit the official page at Amazon Advertising.

Amazon’s Brand+ tool represents a significant leap forward for handmade sellers looking to level up their advertising game. With its AI-optimized targeting and ability to reach highly engaged audiences across multiple high-traffic platforms, Brand+ offers the potential to transform brand awareness campaigns into powerful conversion engines. Embrace this innovative tool, experiment with creative video ads, and watch your handmade business thrive in a competitive market.

Happy advertising, and here’s to your continued success!