Already Planning Your Halloween Costume? Pinterest’s Trends Report Has You Covered

How Pinterest’s Halloween Trends Can Inspire Handmade Sellers to Boost Sales

Halloween might still be a few weeks away, but costume planning is already kicking into high gear! If you’re a handmade seller, now is the time to take notice—Pinterest just released their Halloween Trends Report, and it’s filled with the latest spooky, fun, and trending ideas. Among the top trending costumes? None other than Charli XCX, alongside a host of nostalgic and witchy themes that are set to dominate this year’s Halloween scene.

So, how can handmade sellers capitalize on these trends and turn this spooky season into a major sales opportunity?

1️⃣ Handmade Sellers: Tap Into Trending Costume Accessories

One of the biggest opportunities for handmade sellers lies in creating custom accessories for trending costumes. Charli XCX, with her futuristic, glam aesthetic, is a prime example. Think about offering handmade pieces that can complete her look—like statement jewelry, metallic accessories, or even bold hairpieces that capture her signature style. Pinterest’s report shows a demand for unique, on-trend items that allow shoppers to personalize their costumes, and this is where handmade sellers can shine.

Example: Offer a collection of metallic jewelry, faux leather chokers, or holographic makeup that taps into the Charli XCX vibe. You can also create custom listings, promoting them as “Charli XCX-Inspired Halloween Accessories” on platforms like Etsy or your own shop.

2️⃣ Focus on Nostalgia-Driven Items

Pinterest’s Halloween trends also reveal a growing demand for nostalgic costumes from the 90s and 2000s. Whether it’s Y2K pop stars, vintage TV characters, or iconic movie looks, handmade sellers can create items that cater to this retro resurgence.

Example:If you craft vintage-inspired clothing or accessories, now’s the time to market them as part of a nostalgic costume package. Handmade scrunchies, neon accessories, or custom graphic tees can be packaged as must-have pieces for anyone planning a Britney Spears or Paris Hilton-inspired costume.

3️⃣ DIY Kits and Bundles

The report also highlights the growing trend of DIY Halloween costumes. Shoppers aren’t just buying completed outfits; they’re looking for elements that allow them to craft their own unique look. Handmade sellers can leverage this trend by offering DIY kits or costume bundles.

Example: If you make jewelry or fabric accessories, consider bundling them into themed kits like a “Witchy Vibes DIY Set” with mystical necklaces, bracelets, and crystal charms. Promoting these as DIY costume components can appeal to the creative Halloween shopper, giving them the flexibility to assemble their look while using your handmade goods.

4️⃣ Seasonal Home Decor and Party Essentials

Let’s not forget that Halloween is also a huge season for decorations and party supplies. Handmade sellers specializing in home decor can jump on the trend by creating spooky-themed items for Halloween parties or homes. Think beyond costumes—offer things like handmade candles, wreaths, and banners to help customers set the mood for their spooky gatherings.

Example from Wicked Good: We offer a Halloween-themed candle collection with scents like “Witch’s Brew” or “Haunted Forest” to help our customers get in the spirit of the season. We market them as both decorative and functional pieces that enhance Halloween events and seasonal decor. We also recently featured, Brat Summer for our monthly perfume subscription box. It was a huge hit!

The Takeaway for Handmade Sellers

Pinterest’s Halloween trends offer valuable insights that handmade sellers can use to craft products, create targeted marketing campaigns, and boost sales this spooky season. Whether you’re making accessories, home decor, or DIY kits, tailoring your offerings to align with what’s trending—like Charli XCX-inspired looks or witchy, nostalgic themes—will give you the edge to capture Halloween shoppers’ attention.